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By Kevin Pederson Making juices may seem simple. There are a variety of devices used for making juices. The ideal juicer will make the maximum amount of liquid from a given quantity of plant material, leaving a quite dry residue behind which, incidentally, makes a first class material for composting organically grown fruits and vegetables. An electric blender can make a juice-like liquid from soft raw materials and is quite good with raspberries and similar fruits although it is usually advisable to add a little water to the mixture before blending However, for nearly all sources of raw juices the most efficient machine is a purpose built juicing machine. These represent a sizeable expenditure for the average family and it is often more economical to buy one where the basic motor unit can perform a number of different functions so that the whole is a useful culinary aid. For example, a model which is not only a continuous juicer but also shreds or slices for raw salads, blends and chops. Every type has its own special merits and its particular disadvantages. Which you choose must depend on your individual circumstances, but an experienced health store owner is invariably a good and willing guide. But there are certain points that it is as well to be aware of in advance. Any reasonable manufacturer will give a one year guarantee against faults in manufacture. The machine will be made of high quality plastics and chemically inert metals, such as stainless steel rather than the more reactive aluminum, in places where it is in contact with the juice. The cheapest type and one that is usually very efficient consists of a basket with perforations into which the fresh materials are put through the feeding hole. There are cutters which divide the matter into fine particles. The basket whirls round expressing the juice through the holes by centrifugal force. After every pint or so of juice has been prepared the machine must be dismantled (always check to see if this is a simple or a tortuous task), the pulp has to be removed, the machine re-assembled and the process repeated. These are excellent value for the moderate user but very tiresome if you want many pints each day. The next kind is the continuous machine in which the juice comes out of one aperture and the pulp from another. This is very convenient and some makers claim to have juiced two tons of apples without stopping. In these machines the design of the pulp outlet is very critical for especially with the softer fruits, there is a risk of clogging which if unnoticed leads to a table covered with leaking liquids and a very messy juicer. Do not be put off for the majority of makers have overcome such faults. Just make certain that you buy on the understood condition that continuous means more or less what it says. The extraction rate is often a little lower that for other types but this is offset by the great convenience. It is important to remember to clean all juicing machines after use or else the rotting and caked-on residue will make a visit to the repairers a premature necessity. The next class of machine is a hydraulic press which first shreds and then subjects the pulp to between 3,000 and 7,000lb (1375-3175kg) pressure leaving the plant matter almost bone dry. Such a machine is costly and often hard to obtain but probably the most efficient and certainly very desirable for institutional use. It is too large and awkward for normal juicing purposes. Finally we must consider the non-electric or manual methods of juicing which have, after all, been the only means possible until recently Very good results are obtainable with a small scale wine press. The fruit or vegetables are chopped and put into a slatted, circular wooden basket a threaded post runs up the centre and a long lever forces a strong plate downwards onto the material forcing the juice out. A good model will last so well that you may leave it to your heirs. A good juicer is an investment in health that is small compared to the great benefits you will derive from its regular use. Not only is it essential for therapeutic purposes but, when you are fit and well, fresh raw juices can be prepared into subtle and delicious cocktails of entrancing gastronomic delight. Who else but the host/hostess with a juicer can offer good health with a drink? Kevin Pederson has been managing a number of natural home remedies websites which have information on all the common and serious illnesses and many benefits from the different juices and ways of extracting it. Article Source: http://EzineArticles.com/?expert=Kevin_Pederson http://EzineArticles.com/?The-Art-Of-Extracting-Juices&id=121179 columbus poor auto credit credit cards with no annual fee for people with bad credit south carolina credit repair bad credit loans for tenants uk

By Herbaline Kim One of the simplest concepts about weight loss is that you need to burn more calories than you take in. While there are many quick-fix tactics and gimmicks that promise to allow you to burn fat with little or no effort at all, one has to look at these promises carefully and with caution. This is because the solution to weight loss will involve a well-planned combination of exercise and a healthy, suitable diet. This is where technology helps us in our quest to keep our weight down, and to keep our bodies fit and shapely, because no matter where we are, even if we are in our own homes, we can follow exercise workouts from using instructional exercise videos. The most popular form of exercises that has been adopted for weight loss is aerobic exercise, which is seen to be fun, enjoyable and allowing you to work out and to keep your weight down in the process. What type of exercise videos are useful if you are seeking to get help to keep your weight down? Some examples of popular exercise videos are those that teach aerobics - such as the aerobics step (you step up and down on a plastic step or a crate), sports (like the very popular Tae Bo) or dance-based (such as belly dancing and disco dancing with exercise movements incorporated or “Jazzercise”, even the “chi kung” chinese ancient breathing exercises with some martial art forms!). Some aerobics videos incorporate toning into their workout, while other videos are devoted to toning entirely. Considering that weight loss is not dominated by age groups, there are also exercise videos for the younger age set as well. These may include aquatics exercises for children, baby boomer fitness budokon dance, indoor cycling , jump roping, kick boxing exercise and various other kids’ dances. As exercise is one part of the formula to keep your weight down, it is necessary to use these exercise videos as part of the necessary plan to keep the weight off. With exercise videos, the quest to keep a balanced diet and a suitable weight becomes easier, more enjoyable and memorable as you are able to blend dieting, exercise and music into a three-prong attack tool to help you. This lessen the pain, tedium and the fear of exercise in order to reduce weight. Make exercise a part of your weight loss regime, and use the exercise videos to help you make it enjoyable. Herbaline Kim loves the outdoors and sports. Passionate in helping others keep healthy and shapely, she shares her secrets and effective tips on weight loss, fat loss and exercise videos on weight loss on her blog http://loose-belly-fat-quickly.blogspot.com Article Source: http://EzineArticles.com/?expert=Herbaline_Kim http://EzineArticles.com/?Exercise-Videos-For-Weight-Loss—What-Exercise-Videos-Are-Suitable-And-Useful-In-Weight-Loss&id=450441 how to fix very terrible credit bad credit overnight personal loans anual credit report bad credit first pary auto loan

By Abbas Abedi In the best-selling documentary and book, “The Secret” one of the emphasis for success with positive thinking is on how you use visualization to set and achieve your goals. This applies to gaining riches and dating and relationships. So this article is basically an exploration into using visualization to get you the dating and relationship experiences that you desire. The following quote is from “The Science of Getting Rich” by Wallace Wattles, and this is the book that inspired the creation of “The Secret” documentary that is a bestseller right now.”The methods herein set forth are for people whose desire for riches is strong enough to overcome mental laziness and the love of ease and make them work. The more clear and definite and clear you make your picture then, and the more you dwell upon it, bringing out all its delightful details, the stronger your desire will be; and the stronger your desire, the easier it will be to hold your mind fixed upon the picture of what you want. Something more is necessary, however, than merely to see the picture clearly. If that is all you do, you are only a dreamer and will have little or no power for accomplishment. Behind your new clear vision must be the purpose to realize it; to bring it our in tangible expression.” It is very important to be aware of the power of your imagination. If you imagine bad stuff that has happened to you or could happen to you, you will feel bad. Likewise, if you imagine positive things you will feel good. Professional athletes use visualization in their training and when competing. For example, Tiger Wood’s father used visualization to train his son at golf. I can’t find any links for that claim but here are some others; http://www.virginia.edu/insideuva/2006/02/ball_study.html This one is about a study done at a college on how focus alters performance. http://www.msnbc.msn.com/id/6099944/site/newsweek/ This one is an article on hypnosis which is essentially teaching a person to relax and self heal with positive mental imagery http://www.msnbc.msn.com/id/6037809/site/newsweek/ An article on an MD who is cautioning you not to overdo it. For example if you feel so good you ‘feel like you are flying’, don’t go jumping off a roof. (couldn’t resist that one!) http://www.usatoday.com/news/health/2002-12-08-happy-main_x.htm Just some stuff related that is worth reading and thinking about. One of the key points in visualization to attain what you desire is being specific. You have to create the picture of what you want in great detail including the steps you want to take to get there. Otherwise, you have no direction. To attain the kind of dating and relationship partner that will make you happy, you have to visualize the mate you desire in as much as detail as you can. Like what kind of personality do you want her to have? What types of activities does she enjoy doing? What type of hair does she have? What’s her height? Is she’s just looking for a serious relationship or just casual dating? Visualize these details and any others you can think of. This helps you magnetize the appropriate mate towards you. After you’ve visualized the perfect dating and relationship experience for you, write it all down and put it on your wall. Reread and re-visualize it often to refresh your memory and motivation. The next step is that you have to believe that this perfect date is a certainty in your future. In other words, it is just a matter of time before you meet this person. You just KNOW that you deserve to be with your perfect mate as you have visualized. Of course after you get her or him, you can always adjust the visualization as your understanding of your true desires becomes apparent to you. This is a continual life practice. If you don’t believe you deserve to get the mate/date, you have visualized, you will need to work of your confidence and self-esteem first, and learn to see that world in a way that allows you to attain the mate you desire in a healthy holistic manner. The next step in this “Attract Your Dream Date”, process is- Go Out and Meet People. Have Fun. Don’t act needy with any woman, as you don’t have to -as the right one’s coming to you anyways- and allow events to fall as they may. Because you know you have visualized the date you desire and at this very moment and at this moment, the Universe/God/Goddess(?) is conspiring to bring to you your heart’s desire. Sounds corny, I know, but it works. That’s what matters. Abbas Abedi - To read more about how to attract women easily visit my dating and seduction tips blog; which has become an investigation into how dating success can be achieved easily. The right dating tip can make a big difference. Article Source: http://EzineArticles.com/?expert=Abbas_Abedi http://EzineArticles.com/?How-To-Use-Mental-Imagery-For-Dating-and-Relationship-Success&id=544403 shreveport bad credit used car loan bad credit-personal loan reporte del buro de credito gratuito guaranteed approval home loans for bad credit

By Tony Winrow Have you ever tried to earn money online but have found yourself lost in the maze of complicated schemes and methods used by the experts? To make real money as an Internet Marketer you need to have your own products otherwise you will struggle. Creating information products can be a boring, arduous, downright nasty job and can take many weeks or months researching, compiling and writing something that may or may not be a successful product. There is an easier way as described in the report The Problem With Info Products by Jez Walters. If you are struggling to create products which pull in any real money, you can continue to struggle or you can read The Problem With Info Products. Jez Walters, author of The Problem With Info Products shows us how he created a best-selling information product in less than one hour. He shows us in a simple to follow step-by-step guide how he creates his information products and knows that they will sell in big numbers before he launches each product.How he achieves this by getting other people to do the work for you him for free. In the report youll discover: How Jez thinks the gurus create their products How they get other people to do the work for them (for free) How you can do the same How to create in ONE HOUR a product that can bring you thousands of dollars How an inexhaustible supply of top-quality information is available for free Why public domain material doesnt even compare to this method Why the author likes pies!! This report is something that all internet marketers should have in their arsenal. Read the full report here. Tony Winrow runs a home-based business of Internet Marketing. His website www.new-income-online.com provides products relating to making a living working from home. Article Source: http://EzineArticles.com/?expert=Tony_Winrow http://EzineArticles.com/?The-Problem-With-Info-Products&id=543227 letter to have debts taken off my credit report when they are paid fix my credit score do insurance scores affect my credit mortgage loans for poor credit

By Elizabeth Morgan Marketing consists of spotting the needs of customers and meeting them in the best possible manner. Marketing research plays a key role in this process. Starting with marketing measurement, marketing research helps the firm in every component of the total marketing task. It helps the firm acquire a better understanding of the consumer, the competition and the marketing environment. It also aids the formulation of the marketing mix. Decisions on each element of the marketing mix, product, distribution, promotion and pricing need marketing research support. With the ever-increasing complexity of marketing and business activity, marketing research has also grown in complexity. Today, carrying out research relating to customers, products and markets requires specialized skills and sophisticated techniques. And marketing research has emerged as a highly specialized function of marketing management. Marketing research is the systematic, objective and exhaustive search for and study of the facts relating to any problem in the field of marketing. Research on product includes studies on the competitive position of a product/ brand. Consumer research includes studies on consumer behavior and buyer motives. In applying marketing research for solving any marketing problem, the researcher has to go through several steps or stages. Each stage has its own decisive role in the total research process. Right from defining the problem down to the preparation of the report, the researcher has to proceed step by step, like a scientist in a laboratory. Defining the marketing problem to be tackled and identifying the market research problem involved in the task is the first thing followed by specifying the information requirement. If the definition of the problem is faulty, the research results will be misleading and confusing. For example, a problem of poor profits may sometimes be understood wrongly as a problem of inadequate sales. Apart from defining the problem correctly, it is also essential to analyze the problem in depth. Performance Management provides detailed information on Employee Performance Management, Manufacturing Performance Management, Marketing Performance Management, Performance Management and more. Performance Management is affiliated with Job Performance Appraisals. Article Source: http://EzineArticles.com/?expert=Elizabeth_Morgan http://EzineArticles.com/?Marketing-Performance-Management &id=200393 order phentermine by cod phentermine 37.5 mg no prescription needed phentermine foreign pharmacy phentermine overseas pharmacy

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By Michael Tummillo As many are aware, I’m quite an advocate for the growing house church “movement” and love helping others to establish churches in their homes, coffee shops, office breakrooms, etc. I’m having a ball doing this and it’s VERY rewarding. I was recently looking at Luke Chapter 10 verses 1-9 and there are some principles found there that will not only prove beneficial to the “house churchers” among us, but ANY Christian whose heart is set on advancing the Kingdom of God. Let’s take a look at the Amplified version. Here it is: 1…the Lord chose and appointed seventy others and sent them out ahead of Him, two by two, into every town and place where He Himself was about to come (visit). 2And He [Jesus] said to them, The harvest indeed is abundant [there is much ripe grain], but the farmhands are few. Pray therefore the Lord of the harvest to send out laborers into His harvest. 3Go your way; behold, I send you out like lambs into the midst of wolves. 4Carry no purse, no provisions bag, no [change of] sandals; refrain from [retarding your journey by] saluting and wishing anyone well along the way. 5Whatever house you enter, first say, Peace be to this household! [Freedom from all the distresses that result from sin be with this family]. 6And if anyone [worthy] of peace and blessedness is there, the peace and blessedness you wish shall come upon him; but if not, it shall come back to you. 7And stay on in the same house, eating and drinking what they provide, for the laborer is worthy of his wages. Do not keep moving from house to house. 8Whenever you go into a town and they receive and accept and welcome you, eat what is set before you; 9And heal the sick in it and say to them, The kingdom of God has come close to you. Known for his ministry as a House Church planter, author and speaker Tony Dale emphasizes the fact that House Church is NOT merely a gathering or even a location; it’s a way of life. As he says, there must surely be something more to this than exchanging pews for couches. How can it be anything else for Christianity is not merely another of the world’s great religions; it’s a moment-to-moment relationship with the Creator. Bearing this in mind, it’s more easily conceivable that wherever we Christians find ourselves at any moment, that may well be the spot where we can begin to influence people for the Kingdom and see lives transformed. Verse 1: We see that Jesus “sent them out ahead of Him.” That means they went FIRST but He would soon be coming onto the scene. As disciples ourselves, have you found that to be the case today as well? All we have to be is available! Verse 2: Despite having assembled an outreach team of 72 (some say even more), Jesus laments that there’s so much work to do and 72 is simply not enough. We need more of us! Verse 3: The team is reminded that they are vulnerable and are about to engage in Spiritual Warfare. Yet, they were trained. The call to serve is really a call to prepare. Have you been preparing? Verse 4: They’re instructed not to bring anything with them because they won’t be staying. They are also told, essentially, not to dilly-dally. There was to be no chit-chatting with others they meet along the way; they were on a mission, after all. Instead, they were to keep a look out for someone VERY important. Who? Read on. Verse 5: Jesus told them something very interesting. He said, “Whatever house you enter, first say, Peace be to this household!” Today, He might have said, “When you go to the office, the plant, Starbuck’s, class, a Chamber of Commerce mixer, BE to them the expression of God that you are and let them experience the Peace of Christ through you. If you feel that same peace returned to you by another, THIS is the person you can build a church with (minister to, pray for, etc.)!” Here’s a tip: Instead of inviting these people to church - asking them to abandon THEIR culture in exchange for YOUR church’s friendly confines - why not get to know THEM in THEIR world? Chances are, they’ll gladly invite family and friends to meet you and… POOF…instant Church! I heard about an East Indian Christian woman who was walking around a village, praying. When someone asked what she was doing, she said she was looking for people to pray for. She was invited in by many. Eventually, she established 50 house churches, that in a nation with millions of gods (note the lower case “g”). Verse 6: Jesus added, “And if anyone of peace and blessedness is there, the peace and blessedness you wish shall come upon him…” In other words, if that person is someone you can work with, you’ll know it by the Spirit! In Acts 16:14, Paul was preaching by the river and one who was listening was a woman named Lydia. The verse says, “She was [already] a worshiper of God, and the Lord opened her heart to pay attention to what was said by Paul.” No, she wasn’t a Christian - and she may have not yet even heard the story of Jesus and His Kingdom message. Yet, she was referred to as “a worshipper of God.” She could have been a Muslim, a Satanist, a New Age guru, a Buddhist…she was probably not a Jew because it was the Sabbath and she was not in the temple AND she was working besides. Scripture clearly says, however, says she was a worshipper of God and a Church was started at her house. I’m convinced that the Lord’s primary method of evangelism was probably not open-air crusades. Yes, we have a few examples of that, but I think there were far more one-on-one situations - the kind of opportunities constantly available to you and me today as well. ALL Christians can penetrate pockets of darkness by crossing over to where we are no longer “culturally comfortable.” We have to get out of our Christian ghetto and rub shoulders with others in order to find those “worshippers of God.” They’re out there, trust me. Personally, there was a time in my life when I was quite a devout “worshipper of God.” Christian girls often mistook me for one of “them.” Sadly, the “god” to whom I paid my homage was named “Mike.” It was ME all along. I KNEW there was a GOD “out there” but all I saw around me was Religion - not relationship - and condemnation. Trying to “be good” seemed impossible for me to do no matter how hard I tried. Sure, I heard the old Bible stories, but I wasn’t meeting anyone who testified of what He was doing NOW, at this moment in time, and that He wanted an intimate relationship with me. I remember thinking He was mad at me and, when I REALLY messed up, I was that much farther away from Him than I had been. Regardless, I still worshipped Him, too scared to do otherwise. Sadly, there are millions like that! The harvest is abundant, as Jesus said. Multitudes need to know that God is not “out there” but wants to live large “IN THEM,” for WE are the temple of the Holy Spirit, that same Spirit that raised Jesus from the dead. Verses 7 and 8: They were told to “…stay on in the same house, eating and drinking what they provide, for the laborer is worthy of his wages. Do not keep moving from house to house. Whenever you go into a town and they receive and accept and welcome you, eat what is set before you…” Stay with them? Imagine it’s Tom’s first day at work and a fellow named Jerry comes by and invites him to join the gang at the local bar to have a TGIF celebration. A Christian, Tom hardens his brow and says to Jerry, “No, thank you, I’m a Christian and I don’t go to places like that.” What happened? Tom hasn’t merely turned down Jerry’s invitation; he’s turned Jerry down, turned him off and turned him away in the process. How much more effective would it have been had Tom RECEIVED Jerry’s hospitality - the only kind he knew how to offer, by the way. He was being KIND to Tom - a godly quality - and may well be a worshipper of God, the best he knew how at any rate. He was extending his hand of friendship and inviting Tom into his world to meet his friends, maybe even family at some point. “Come and eat and drink with us, TOM!” was what he was saying. But Tom said, “No!” A door had been shut by Tom’s reaction, when Jerry had graciously opened his culture to him. Remember verse one? JESUS is planning to show up but He’s sending out His team FIRST. Guys like Tom. Guys like us. He allowed Tom to have that job, not merely so he could eat or pay bills, but as a means for advancing the Kingdom of God. Jesus WILL show up, but not if Christians go springing religion and self-righteousness on everyone and squelching those Divine opportunities. Granted, there are times when we MUST graciously bow out. Time constraints might cause us to say, “Sounds like fun, but can I take a raincheck?” Leave the door open. Now, if Jerry’s gang had been going to a topless club, by all means, use discernment. “Jerry, I’d love to hang out with you guys but I’m not comfortable in places like that…can we go somewhere else? How ’bout lunch tomorrow…my treat?” He would probably respect that and, at the very least, invite you to something more to your liking another time. Verse 8 essentially encourages us to move into THEIR environment. Jesus is our example of that. Didn’t He leave HIS culture for the sake of planet Earth? A lady asked me if I’d speak at her Brisket, Beer and Bible Study. I didn’t hesitate to commit myself. The people she said she’ll be inviting are kids who’ve done drugs, been in jail, people who don’t feel accepted in churches. If like-minded Christians would join forces in a similar manner, we could have an incredible impact on our community. (Anybody care to throw a party?) When you get there - to that place outside your element - love those you find there. Let the expression of Christ flow through you. I once officiated a wedding that was held in a bar. Everyone, including the groom, was sipping beer before the wedding even began. That was the most enjoyable wedding I can remember. I mingled and “worked the crowd.” Afterward, I sat down and ate with an Hispanic man about my age, with a shaved head and a 2-foot braided pony tail hanging down his back. We enjoyed each other’s company, laughed quite a bit as I recall. I told him how to reach me and made myself available. Another man asked me if I made a pretty good living doing weddings. When I told him that I don’t charge, he grabbed a $50 bill from his wallet and said, “Here ya go, I need a blessing and I believe in reapin’ and sowin’.” The next day, the bride came by my office and gleefully said “everyone just loved you at the wedding.” Verse 9: Jesus says, “heal the sick in it and say to them, the Kingdom of God has come close to you…” Be discerning and see if there’s a need where God could step in. As I minister in nursing homes and when I’ve gone to jails and hospitals, I’ve NEVER had a single person say they did NOT want me to pray for them. What I HAVE heard is people who say, “I don’t know how to pray.” I’ve even seen people cry while I prayed and afterward admit to me that NO ONE has EVER prayed for them. Imagine! Sure, we could offer to literally pray for the sick as we enter into these strange cultures, but how about those with sick marriages or sick finances, sick emotions, a sick spirit, sick of being unemployed, or just sick of being addicted and failing all the time? The verse says to tell them about the Kingdom of God. It doesn’t tell us to tell them they’re sinners. They already know that, I assure you. Tell them there’s a King who loves them and cares about them. The woman at the well is a grand example of that. Jesus said to her, “Does anyone condemn you? Neither do I.” He’s been called a Friend of Sinners, more comfortable with the down and outers than with the religious crowd. He loved them and they loved Him; the self righteous got His indignation. We can always find a way to bless and give hope. People are too often being cursed by the Church, condemned and reminded of how bad they are. “You’re a sinner, bud.” We forget that, if not for God’s grace, so are we. Just as God said to Adam, “Who told you that you were naked?”, I can hear Him asking the Church today, “Who told you that you were divorced, illegitimate, a fornicator, a drunkard…who told you - a child that I love - one I sent My Son to die for…that you were the scum of the Earth? I call you My friend, My child, My warrior, my priest, my chosen one. Who told you all those lies about yourself?” Let us remember to DEMONSTRATE the presence of God before our preaching will ever be received. Spurgeon said, “Before you give a man a tract, wrap it in a sandwich.” The same principle applies. It’s called “Relationship before Function.” They want to know how much you care before they care how much you know. As God intervenes, your testimony, your ministry will be more than welcome. ABOUT THE AUTHOR Michael’s mission is to bring Discipleship and Encouragement to the Body of Christ. Since 1999, he has broadcast over six hundred inspirational articles and a dozen booklets on subjects that will interest the thinking Christian, all designed to accelerate the process of spiritual development in God’s people. He is the founder of t.e.a.m. ministries (team1min@aol.com). An Author, Pastoral Counselor and Teacher, his eMail broadcasts, known as “Your Town for Jesus” are reaching millions around the globe WEEKLY. Write team1min@aol.com if you’d like to SUBSCRIBE. A licensed/ordained minister, a Certified Workplace Chaplain, and a Professional Member of NIBIC, he has ministered in Methodist, Pentecostal, Charismatic, Baptist, Disciples of Christ, College and Cowboy churches. He is also a Speaker on the Christian Speaker Network and may be available to speak to your church or Christian group. 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By Andrew Pearson An Attention Deficit Economy Research we conducted during the past year shows that 83% business owners and managers state that their biggest problem is finding new leads for their businesses. Yet most pursue direct mail, advertising and telesales hoping to build awareness and win business almost overnight!! The reality though is that little is achieved largely because everybody is pursuing the same commodity based tactics! But what if we aim to build a reservoir of leads for the future with real attention making tactics in the heart of our niches and so let our reputation appreciate in the minds of a sufficient number of potential buyers? Such a strategy would have to communicate with prospects and customers in a way in which our business is different from every other business in an attention deficient economy.- Bluntly stated weve got to get out of the commodity business. We have got to stake a claim on a simple idea - or position - in the minds of our prospective customers to build a reputation so that we can generate more leads. Our gates are never knowingly under wrought! This is what I mean. Consider John. John heads up a metal working company, in the heart of west Kent. The company serves local consumer and trade markets with bespoke products. He can handle most requests that are thrown at him, even making parts for vintage cars when these are no longer available. As a way to differentiate his business, he began to offer something he calls Perfect Metal. Perfect Metal is a unique blend of design and build and, here’s the key, no one else in his niche is offering anything like the concept. Prospects like the sound of it and are asking to know more. It’s too early to tell but I suspect this point of difference will open a lot of doors for him. The discovery now opens up the way for John to begin to introduce such a message into all his promotional materials Turning deficit into surplus 21 Ways to Create a Promotable Messages that Sells 1. Outstanding promotional messages are only ever read by one person at a time so write to the one person who is reading your ad., leaflet or brochure at any one time. 2. People are quietly begging to be led. Most people want to be told what to do, how to do it ad why to do it where we dont have the expertise or the benefit. But theyre also wary of being manipulated So give customers as much direction as possible to lead them to a higher level of certainty that serves their best interests. 3. Turn your message into a headline. Would it stand out in your daily newspaper? But avoid headlines with double-meanings or word puns. Some customers wont appreciate them or just wont understand. 4. Simplify and shorten. Less is best. But if you go long go long 5. Increase perceived value through better customer education. People will willingly pay more for most products as long as they understand and appreciate the value theyre receiving. 6. If you didn’t believe in your product, you wouldn’t be selling it. So why not GUARANTEE it … and shout the fact in everything you do? 7. News sells. Whats new then? 8. How much can you give in order to get business? The power of your offer should never be underestimated. It need not (and in most cases should not) be a discount.. Package in extra value … something for which they have a genuine need that maybe costs you very little to provide 9. Your UNIQUE DELLING PROPOSITION. Your USP should answer he most fundamental question that every customer wants to know: Why should I buy from you? Your USP should communicate the most powerful benefit or advantage you an offer 10. Try a comparative message demonstrating superiority over the competition on something that really counts. 11. Accurately determine an address the real needs of your prospects and customers. DONT decide for them. Find out by talking to them directly 12. Do a substitution test by replacing your brand name with the competitions name. If the message still sounds credible, you need to change it! 13. Do the selling vs. telling test. What is your message selling? And to whom? Or are you telling and just providing information? 14. Qualify leads better up front. Screen out quality leads with offers and inducements that link closely to your product so that your prospects can take advantage of. 15. Stay away from overused words and terms (gold standard, optimal tolerability, convenient regime all sound empty). But go for POWER words like FREE, BEST, EASY, POWER. There are around 15 can you find the others? 16. Vary the format of your message: why not use questions, quotes, first-person testimonials etc. instead of usual third person affirmative sentences. 17. People wont appreciate what you can or will do for them unless you educate hem to the facts 18. Dont bore customers into buying your product. Can you be more intriguing? Can you tap into a fresh, new perspective on a benefit area or customers? Be specific and tell the reader precisely what they stand to gain from using your product. 19. Avoid headlines with double-meanings or word puns. Some customers wont appreciate them or just wont understand. Just concentrate on an offer of real value to your customer. 20. Tell people what specific action to take. Once you have shown your prospects the specific actions they must take to achieve the best possible results, more benefits, greater performance take them by the hand and show them the action to take next. 21. People love to look at people. Use a photograph of you, your team or a delighted customer. It increases the responses you achieve A last word Whatever your niche, large or small, the tactics you have studied are some of the recognised ways to assert a unique point of difference. Each of them represents a way to activate the market, where decision-makers already gather to find ways to nourish and grow their own businesses. Select 4 or 5 of them and commit to them, stay at it and resist the temptation to wander off in the next new direction or slip back into the known routines of developing promotions activities. Building a business takes time and patience. Copyright Real Business Results Andrew Pearson 2007 Committed to Multiplying Revenue and Profit. Landline: + 44 (0) 1280 844966 E: mailto:andrew@real-results.org Web:http://RBR.business-builders.org Web: http://www.real-results.org Blog: http://realresults.wordpress.com Real Results works with forward thinking business owners and managers who want more customers, more profit and more fulfilment. 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